Brightlights Launches Predictive Data Platform for Promoters

Brightlights is launching a data and predictive intelligence platform designed to help venues, promoters and talent buyers make more informed booking decisions.

How it works:

• Brightlights forecasts regional demand, evaluates potential bookings, models event profitability, and tracks performance, all in one dashboard.

• Its central artist and event compatibility assessment, the Brightlights Score (BLS), helps users evaluate potential bookings.

• The platform consolidates fragmented data, including streaming activity, regional audience trends, ticketing and touring history, and venue metrics, into actionable intelligence.

The founders:

• Brightlights was founded by Dan Leitzell, former VP of Nightlife Partnerships at DICE, and Greg Pietroforte, who previously built BuddyBand, which was acquired this year.

Launch dates:

• Brightlights is launching in the UK with a select group of promoters from independent ticketing and events platform Skiddle.

• On October 20, it will offer a free suite of tools covering historical performance reviews, overall ticketing analytics and a profit and loss calculator.

• On November 2, it will launch the subscription-based Intro Tier, adding artist research and comparisons, artist suggestions, upcoming show tracking, per-show analytics, the Brightlights Score and its breakdowns, and a venue search tool.

What they said:

• Greg Pietroforte: “Booking decisions are some of the highest-stakes financial bets in live music. Yet despite having access to more data than ever, the industry still lacks a unified way to make sense of it. Streaming activity, regional audience trends, ticketing and touring history, and venue metrics all signal future demand – but that information lives in various places. We built Brightlights to bring those signals together in one place, giving venues and promoters a clear picture of demand before they commit to a lineup.”