San Juan, Puerto Rico, plays a pivotal role in the global music industry, particularly as the birthplace of reggaeton, a genre that blends reggae, hip-hop, and dancehall with Spanish lyrics¹. The city, and Puerto Rico as a whole, has seen significant growth in its music market, with Latin music outpacing the overall U.S. music market in growth². In 2023, Puerto Rican artists were responsible for three of the top ten most-played songs globally³. Beyond reggaeton, San Juan is also associated with the development of salsa music and traditional Puerto Rican genres like bomba.