Medellín, Colombia's second-largest city and capital of Antioquia, has emerged as the global reggaeton capital¹. Known as the 'City of Eternal Spring,' it's home to international superstars like J Balvin, Maluma, and Karol G². Reggaeton contributes nearly 90% of Colombia's music industry income³, with Medellín at its epicenter, transforming from a troubled past into South America's foremost exporter of diverse musical talent⁴.