Cheltenham, a spa town in Gloucestershire, England, plays a notable role in the music industry primarily through the Cheltenham Music Festival. Established in 1945, the festival is renowned for its focus on contemporary music, having hosted over 250 music premieres by 2004¹. It contributes significantly to the town's cultural economy and provides a platform for emerging artists. Beyond the festival, Cheltenham also fosters a local music scene with various venues offering live events and open mic nights.