Artist-Centric Label Models represent a new approach to music streaming royalty distribution that aims to better support and reward artists at all career stages¹. Unlike the traditional pro-rata model where all subscription revenue is pooled and distributed based on total market share, artist-centric models direct user subscription fees more directly to the artists they actually listen to². This model was pioneered by Deezer in partnership with Universal Music Group in 2023³, promising improved monetization and fairer compensation for creators across the music industry ecosystem.