Zach Bryan Breaks Record for Largest US Ticketed Concert

Country star Zach Bryan now holds the record for headlining the largest ticketed concert in US history. 112,408 fans paid to see him perform at Michigan Stadium on September 27.

The show:

• Zach Bryan’s show was the first concert held at Michigan Stadium, nicknamed the “Big House.”

• AEG promoted the show.

• Bryan also set a record for merchandise sales, with attendees purchasing $5 million worth on the one night.

• The previous record-holder was another country star performing at another college stadium. 110,905 attendees bought tickets to see George Strait at Texas A&M’s Kyle Field on June 15, 2024.

What they said:

• Seth Seigle of William Morris Endeavor, Bryan’s agent: “The people who get to work closely with Zach were really methodical, and our management and production team and promoter partners were instrumental in achieving this because it presented some good challenges. It’s an iconic football stadium, and as I said, we’re trying to present an iconic artist, and it just takes some work to find a path. But when we surround ourselves with great teammates that we have at the agency, with management, and a great partner in the artist, it’s evident what can happen.”