Warner Records Announces Significant Restructuring of Marketing Team

Warner Records, a subsidiary of Warner Music Group (WMG), has announced a major shift to its marketing leadership. Several executives have been promoted to new roles, and this new strategy involves changes to WMG’s commerce department as well.

Who’s doing what:

• Warner Records General Manager Mike Chester will lead the new marketing team.

• Dalia Ganz has been promoted to EVP/Head of Digital & Marketing.

• Ganz will oversee Sam Riddle, the new SVP/Head of Digital Marketing, and Will Morrow, who is now SVP/Head of Viral Marketing.

• The team will also include three SVPs of Marketing Strategy & Operations: Jesse Ervin, TJ Landig, and Shawnae Corbett-Rice.

• These marketing executives have worked on campaigns for major artists such as Red Hot Chili Peppers, Benson Boone, Linkin Park, and Neil Young.

• In the new structure of Warner Records’ commerce department, Axel Hyge is SVP of Streaming Strategy, and Dave Edwards is SVP of Revenue & Operations.

What they said:

• Chester: “This is a reimagining of how we can best market and develop exceptional talent. It’s designed for speed, intelligence, collaboration, and top-flight service to our incredible roster. Dalia is a future-forward executive whose digital marketing expertise has been pivotal to our recent success. And Sam, Will, Jesse, TJ, Shawnae, Axel, and Dave are the best in the business, bringing incredible enthusiasm, knowledge, and experience to their work.”

• Ganz: “Since joining Warner Records three years ago, I’ve been blown away by the level of passion and talent that runs through this company. We are united by our love of music, culture-forward thinking, and unparalleled digital/viral expertise. I’m excited to lead a new Marketing department that’s perfectly set up to fuel artistic excellence and commercial success.”