VENU Invests in Max Capacity to Develop AI-Powered Fan Experience Platform

VENU, the owner, operator and developer of premium live entertainment destinations, has announced a strategic investment in AI technology company Max Capacity.

The partnership:

• Max Capacity is developing a custom, VENU-branded platform designed to showcase and sell the company’s premium offerings, including its Luxe FireSuites, Aikman and Owners Club experiences, and VIP amenities.

• Features will include virtual venue tours and personalized recommendations matching fans with experiences.

• The platform will also incorporate “smarter” demand-based pricing, tools enabling FireSuite and Owners Club owners to share or make unused inventory available to other fans, and deeper fan insights to help VENU improve its offerings.

• The platform is currently in development, with further details expected as it launches across the company’s venue portfolio.

What they said:

• J.W. Roth, Founder, Chairman, and CEO of VENU: “Our goal has always been to make every visit feel personal, from the moment a fan starts looking for tickets to the moment they take their seat. Max Capacity gives us thoughtful, modern tools to do that better. We’re using technology where it genuinely improves the experience, while staying true to what matters most: the artists, the music, and the people who come together in our venues.”