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UMG’s Bravado Cracks Down on Counterfeit A$AP Rocky Tour Merch

Bootleg merch sold outside the rapper’s shows can be seized

Bravado, the merchandise and brand management division of Universal Music Group, has successfully sought a court order authorizing the seizure of counterfeit A$AP Rocky merch sold outside the rapper’s concerts.

The order:

  • The temporary restraining order and seizure order granted by US District Judge Sim Lake applies to Rocky’s 'Don’t Be Dumb World Tour' dates from June 20 to July 1.

  • As per Music Business Worldwide, the defendants are temporarily restrained from making and selling merchandise displaying the A$AP Rocky trademarks.

  • The US Marshal, state and local police and Bravado’s agents are authorized to seize infringing goods from three hours before to three hours after each performance, anywhere within a three-mile vicinity of each venue.

Preliminary injunction:

  • At a show-cause hearing on July 1, the defendants must explain why the temporary order should not continue.

  • Bravado will use the hearing to seek a preliminary injunction covering the remaining dates on Rocky’s tour.

  • The defendants are currently listed as John Does 1-100, Jane Does 1-100, and XYZ Company, with their details to be added once ascertained.

👋 Disclosures & Transparency Block
  • This story was written with information from Music Business Worldwide. 

  • We covered it because it’s news of an order combating the bootlegging of a high-profile artist’s merchandise.

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