UK Management Company Parade Expands to North America

London-based management company Parade has announced an expansion into North America.

The label:

• Parade was founded by Leon Wright in 2023, and represents artists Fabiana Palladino, Ruthven, Georgie & Joe, Rocco Palladino and Blake Cascoe.

• It recently added Mercury Prize nominated act Jamie Woon and 2025 Ivor Novello winner Berwyn to its roster.

US bound:

• Parade’s New York office will be overseen by Loies Kim.

• She was formerly the product manager at Dirty Hit, where she led projects with Rina Sawayama and Saya Gray.

• She has also worked as an independent commissioner on video productions for artists including Denzel Curry, Killer Mike and Kaytranada.

What they said:

• Leon Wright: “I met Loies in New York at the end of last year and I’ve been trying to convince her to join the company ever since. I am excited that she will help me lead the next stage of Parade, and help the roster make further in-roads into North America. Loies and I share the same beliefs in long-term artist development and helping our artists deliver exciting music of the highest possible quality.”

• Loies Kim: “I’m truly excited to join Parade. With Leon’s background in A&R and my experience in marketing and visual creative, I believe we have a strong complimentary skill set that will elevate the support and services we can provide. Having artists of the caliber of Jamie Woon and Berwyn join the roster is a real testament to what Leon has built, and I’m looking forward to playing my part in the company’s future.”