Ticketmaster Bolsters Leadership Team With Key AI Hires

Ticketmaster is strengthening its leadership team and technical capabilities as it ramps up investment in AI across the business.

The new hires:

• Former Amazon and Zalando executive Jim Freeman has been appointed Chief Technology Officer.

• He will lead the development of fan and client experiences – including a new generation of agentic, AI-powered tools – and drive AI transformation across the company, helping make every function AI-first.

• He will also advance the platform’s defenses against bots and bad actors.

• Rachel Smith has been appointed Ticketmaster’s first Senior Vice President of Data Science and Machine Learning.

• She joins from Block, where she helped scale data science teams across Square, Cash App and TIDAL.

• Smith will build a center of excellence for data science, embedding data more deeply into product development and business decision-making.

• Former Disney, Stripe, Visa and Salesforce executive Chuck Mortimore joins as Senior Vice President of Product.

• He will lead product strategy for identity, access and trust, helping fans securely access and manage their accounts and tickets while strengthening protections against bad actors and unauthorized access.

AI adoption:

• Ticketmaster is also adding the team behind AI startup Ragie.ai to support the development and adoption of AI tools across the business.

• The team brings expertise in AI infrastructure and retrieval technology.

What they said:

• Saumil Mehta, Global President, Ticketmaster: “Reliable, secure and personalized experiences depend on how effectively we use technology and data. Jim, Rachel, Chuck and the Ragie.ai team will help us move faster, build better tools and deliver better outcomes for fans, artists, venues and clients.”