


Carl Thomas
Ticketing Tech Platform Project Admission Recruits Carl Thomas
The seasoned industry exec will focus on growing the company’s footprint
Industry veteran Carl Thomas has been hired as a senior strategic advisor by ticketing tech platform Project Admission. Via its integration with North America’s major ticketing companies, Project Admission claims to offer “additional tools, features and functionality ranging from enterprise-level ticket management across multiple venues to premium sales to customized group offers.”
The mission:
Thomas is charged with escalating the company’s growth and expanding its footprint across sports and live entertainment.
He will advise on market expansion, partnership development and revenue strategy.
As per the company’s statement, his appointment comes as Project Admission “is deepening its footprint across sports, live entertainment and broader ticketing ecosystems to provide enterprise-level offerings to key stakeholders in travel, touring properties and event discovery verticals.”
Background:
Thomas’ most recent role was leading ASM Global’s sales and platform development.
Prior he occupied roles such as CRO of sponsorship analytics and valuation platform for sports, Hookit; CEO of X-1 Audio; CMO and CRO of Tickets.com; and Senior Vice President at Universal Studios.
What they said:
Stephen Glicken, CEO and Co-Founder of Project Admission: “We are thrilled to welcome Carl to the Project Admission team. His unparalleled insights and proven leadership in navigating complex business landscapes align perfectly with our mission to innovate and simplify the way tickets are bought, sold and experienced.”
Industry veteran Carl Thomas has been hired as a senior strategic advisor by ticketing tech platform Project Admission. Via its integration with North America’s major ticketing companies, Project Admission claims to offer “additional tools, features and functionality ranging from enterprise-level ticket management across multiple venues to premium sales to customized group offers.”
The mission:
Thomas is charged with escalating the company’s growth and expanding its footprint across sports and live entertainment.
He will advise on market expansion, partnership development and revenue strategy.
As per the company’s statement, his appointment comes as Project Admission “is deepening its footprint across sports, live entertainment and broader ticketing ecosystems to provide enterprise-level offerings to key stakeholders in travel, touring properties and event discovery verticals.”
Background:
Thomas’ most recent role was leading ASM Global’s sales and platform development.
Prior he occupied roles such as CRO of sponsorship analytics and valuation platform for sports, Hookit; CEO of X-1 Audio; CMO and CRO of Tickets.com; and Senior Vice President at Universal Studios.
What they said:
Stephen Glicken, CEO and Co-Founder of Project Admission: “We are thrilled to welcome Carl to the Project Admission team. His unparalleled insights and proven leadership in navigating complex business landscapes align perfectly with our mission to innovate and simplify the way tickets are bought, sold and experienced.”
Industry veteran Carl Thomas has been hired as a senior strategic advisor by ticketing tech platform Project Admission. Via its integration with North America’s major ticketing companies, Project Admission claims to offer “additional tools, features and functionality ranging from enterprise-level ticket management across multiple venues to premium sales to customized group offers.”
The mission:
Thomas is charged with escalating the company’s growth and expanding its footprint across sports and live entertainment.
He will advise on market expansion, partnership development and revenue strategy.
As per the company’s statement, his appointment comes as Project Admission “is deepening its footprint across sports, live entertainment and broader ticketing ecosystems to provide enterprise-level offerings to key stakeholders in travel, touring properties and event discovery verticals.”
Background:
Thomas’ most recent role was leading ASM Global’s sales and platform development.
Prior he occupied roles such as CRO of sponsorship analytics and valuation platform for sports, Hookit; CEO of X-1 Audio; CMO and CRO of Tickets.com; and Senior Vice President at Universal Studios.
What they said:
Stephen Glicken, CEO and Co-Founder of Project Admission: “We are thrilled to welcome Carl to the Project Admission team. His unparalleled insights and proven leadership in navigating complex business landscapes align perfectly with our mission to innovate and simplify the way tickets are bought, sold and experienced.”
👋 Disclosures & Transparency Block
- This story was written with information sourced from Pollstar and Project Admission’s press release.
- We covered it because it’s news of a high-level appointment at a ticketing company.
📨 Subscribe to NIF
Get news dropped in your inbox 👇
📨 Subscribe to NIF
Get news dropped in your inbox 👇
Related Articles

Careers & People
Sep 5, 2025
1 min read
Jordi Tello Named MD of Sony Music Publishing Iberia
The appointment follows the retirement of Juan Ignacio Alonso

Careers & People
Sep 5, 2025
1 min read
Big Machine Label Group Expands International Team
It will helm the label’s efforts across the UK, Australia and more

Careers & People
Sep 4, 2025
1 min read
Virgin Music Group Southeast Asia Appoints Cindy Gu as General Manager
Gu was previously Managing Director of Fabled Records

Jordi Tello Named MD of Sony Music Publishing Iberia
The appointment follows the retirement of Juan Ignacio Alonso

Rod Yates
Careers
Sep 5, 2025

Big Machine Label Group Expands International Team
It will helm the label’s efforts across the UK, Australia and more

Rod Yates
Careers
Sep 5, 2025

Virgin Music Group Southeast Asia Appoints Cindy Gu as General Manager
Gu was previously Managing Director of Fabled Records

Harry Levin
Careers
Sep 4, 2025

James Moodie Tapped as MD of Distiller Music Group
Formerly of The Orchard, the appointment is effective immediately

Rod Yates
Careers
Sep 4, 2025

Warner Music Group Announces New Leadership to Support UK-US Collaboration
The partnership will center on flagship labels Atlantic Records and Warner Music

Harry Levin
Careers
Sep 3, 2025

Christopher Södergren Joins Sony Music in New D2C Role
The exec will focus on the company’s direct-to-consumer strategies

Rod Yates
Careers
Sep 3, 2025