Sony Has Made 260,000 AI Deepfake Takedown Requests in the Last Six Months

A new report from the Financial Times stated that Sony Music put in over 260,000 requests to take down AI-generated deepfakes of its copyrighted music at the end of September. By March, the major label had made 135,000 requests, and since then, they made 260,000 more on top.

Background:

• Sony is the only music company to have thus far joined the Alliance for Responsible Innovation in the Arts & Media (ARIAM).

• Sony is also the only major label not to have signed an AI licensing deal with a currently active AI music generator such as ElevenLabs and Suno.

• Sony did sign a licensing deal with Klay, but that product has yet to launch publicly.

• Warner Music Group and Universal Music Group also signed with Klay.

What they said:

• Sony: “We will keep enforcing our artists’ rights and expect platforms to act quickly to prevent the same content from reappearing. But it’s becoming an uphill struggle.”