MTV Closes Dedicated Music Channels

It will focus on reality television and pop culture programming

MTV has closed several of its music-only channels across the UK, Australia, Poland, France, Ireland, Germany, Austria and Brazil.

End of an Era:

  • The stations impacted are MTV Music, MTV 80s, MTV 90s, Club MTV and MTV Live.

  • The flagship MTV channel will continue in these territories, but with a focus on reality television and pop culture programming.

  • The US versions of these channels will reportedly not be impacted.

  • MTV Music ended its broadcast with The Buggles’ “Video Killed the Radio Star,” which was the first video ever played on MTV US upon its 1981 launch.

Cost-cutting:

  • As per the BBC, the move is part of the company’s bid to save more than $500 million across its global portfolio.

MTV has closed several of its music-only channels across the UK, Australia, Poland, France, Ireland, Germany, Austria and Brazil.

End of an Era:

  • The stations impacted are MTV Music, MTV 80s, MTV 90s, Club MTV and MTV Live.

  • The flagship MTV channel will continue in these territories, but with a focus on reality television and pop culture programming.

  • The US versions of these channels will reportedly not be impacted.

  • MTV Music ended its broadcast with The Buggles’ “Video Killed the Radio Star,” which was the first video ever played on MTV US upon its 1981 launch.

Cost-cutting:

  • As per the BBC, the move is part of the company’s bid to save more than $500 million across its global portfolio.

MTV has closed several of its music-only channels across the UK, Australia, Poland, France, Ireland, Germany, Austria and Brazil.

End of an Era:

  • The stations impacted are MTV Music, MTV 80s, MTV 90s, Club MTV and MTV Live.

  • The flagship MTV channel will continue in these territories, but with a focus on reality television and pop culture programming.

  • The US versions of these channels will reportedly not be impacted.

  • MTV Music ended its broadcast with The Buggles’ “Video Killed the Radio Star,” which was the first video ever played on MTV US upon its 1981 launch.

Cost-cutting:

  • As per the BBC, the move is part of the company’s bid to save more than $500 million across its global portfolio.

👋 Disclosures & Transparency Block
  • This story was written with information from the BBC.

  • We covered it because it’s news of a major shift for MTV.

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