


MIDiA Report Signals 'Recalibration' for Global Music Industry
Forecast shows slowing growth and a strategic pivot from Western markets
MIDiA has announced its annual music forecasts report, with the full 83-page report available to MIDiA clients here.
Key findings:
By 2032, global recorded music revenues will be $110.8 billion in retail terms, made up of:
Traditional revenues (streaming, physical, performance, downloads etc)
Non-DSP streaming (TikTok etc)
Expanded Rights (labels’ share of live, merch, branding etc)
Label licensing revenue for audio visual content (documentaries, biopics etc)
Production music
Full representation of the long tail of independent artists and labels
Label revenues excluding Expanded Rights will reach $51.2 billion by 2032.
After a boom 2023, global music revenue growth slowed to 4.3% in 2024. This is in line with a decade-long recurring “oscillating growth pattern,” with strong growth years followed by weaker ones.
Recalibration:
MIDiA has titled this year’s report ‘Recalibration’ as “everything points in this direction.” It highlights:
New growth dynamics, with oscillation and slowing streaming “the new framework for the global market.”
A shift away from the West, with close to four fifths of subscriber growth coming from non-Western markets, and China now the world’s fourth largest recorded music market.
The growing influence and power of DSPs, with initiatives such as “bundling” reducing the royalty pot.
A new outlook for ad supported streaming, with revenue flat in 2024, partly because more music videos were being monetized in YouTube Premium, and partly because advertisers were increasingly opting for the better targeting of podcast inventory versus music.
The rapid rise of AI, with DSPs becoming flooded with music created by generative AI companies.
MIDiA has announced its annual music forecasts report, with the full 83-page report available to MIDiA clients here.
Key findings:
By 2032, global recorded music revenues will be $110.8 billion in retail terms, made up of:
Traditional revenues (streaming, physical, performance, downloads etc)
Non-DSP streaming (TikTok etc)
Expanded Rights (labels’ share of live, merch, branding etc)
Label licensing revenue for audio visual content (documentaries, biopics etc)
Production music
Full representation of the long tail of independent artists and labels
Label revenues excluding Expanded Rights will reach $51.2 billion by 2032.
After a boom 2023, global music revenue growth slowed to 4.3% in 2024. This is in line with a decade-long recurring “oscillating growth pattern,” with strong growth years followed by weaker ones.
Recalibration:
MIDiA has titled this year’s report ‘Recalibration’ as “everything points in this direction.” It highlights:
New growth dynamics, with oscillation and slowing streaming “the new framework for the global market.”
A shift away from the West, with close to four fifths of subscriber growth coming from non-Western markets, and China now the world’s fourth largest recorded music market.
The growing influence and power of DSPs, with initiatives such as “bundling” reducing the royalty pot.
A new outlook for ad supported streaming, with revenue flat in 2024, partly because more music videos were being monetized in YouTube Premium, and partly because advertisers were increasingly opting for the better targeting of podcast inventory versus music.
The rapid rise of AI, with DSPs becoming flooded with music created by generative AI companies.
MIDiA has announced its annual music forecasts report, with the full 83-page report available to MIDiA clients here.
Key findings:
By 2032, global recorded music revenues will be $110.8 billion in retail terms, made up of:
Traditional revenues (streaming, physical, performance, downloads etc)
Non-DSP streaming (TikTok etc)
Expanded Rights (labels’ share of live, merch, branding etc)
Label licensing revenue for audio visual content (documentaries, biopics etc)
Production music
Full representation of the long tail of independent artists and labels
Label revenues excluding Expanded Rights will reach $51.2 billion by 2032.
After a boom 2023, global music revenue growth slowed to 4.3% in 2024. This is in line with a decade-long recurring “oscillating growth pattern,” with strong growth years followed by weaker ones.
Recalibration:
MIDiA has titled this year’s report ‘Recalibration’ as “everything points in this direction.” It highlights:
New growth dynamics, with oscillation and slowing streaming “the new framework for the global market.”
A shift away from the West, with close to four fifths of subscriber growth coming from non-Western markets, and China now the world’s fourth largest recorded music market.
The growing influence and power of DSPs, with initiatives such as “bundling” reducing the royalty pot.
A new outlook for ad supported streaming, with revenue flat in 2024, partly because more music videos were being monetized in YouTube Premium, and partly because advertisers were increasingly opting for the better targeting of podcast inventory versus music.
The rapid rise of AI, with DSPs becoming flooded with music created by generative AI companies.
MIDiA
TikTok
YouTube Premium
Monetization Of Ad-Supported Streaming
Streaming Platform Growth
Streaming Expansion Into New Markets
Chinese Music Streaming Expansion
Growth Of AI Music Creation Tools
AI In Music
AI and Music Industry
Music Industry Recalibration
Oscillating Revenue Growth Pattern
Major Labels
Music Documentaries
Music Biopics
Subscription Bundling
AI Music Creation
Market Forecast
Industry Report
China
👋 Disclosures & Transparency Block
- This story was written with information sourced from MIDiA.
- We covered it because it’s a significant report highlighting global trends in the music industry.
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