Live Nation is taking over operations of leading Thailand venue Impact Arena, committing to upgrading the space and improving the concert experience for fans and artists.
What it means:
Working alongside Impact’s founding developer, Bangkok Land, Live Nation will introduce modern production infrastructure and enhanced hospitality.
Upgrades include improved food and beverage options, premium seating experiences, and refreshed wayfinding, ticketing, and concessions.
Why it matters:
Beyond improving the concert experience, the upgrades will enable faster turnaround times for artists and crews, creating more global and local talent booking opportunities, and supporting the local economy.
The partnership is part of Live Nation’s global growth strategy.
What they said:
Stephanie Bax, President, Venue Development for Live Nation Asia: “Bangkok is one of Asia’s most exciting cultural hubs, and Impact Arena has played a pivotal role in its live entertainment story. Together with Bangkok Land, we’re breathing new life into this landmark venue and investing in the future of live music in Thailand, ensuring Impact Arena remains the must-play destination for both emerging local talent and global touring artists.”
