HYBE, SM Entertainment, JYP and YG Plan New Music Festival

K-pop giants HYBE, SM Entertainment, JYP Entertainment and YG Entertainment are readying a joint venture to launch a new music festival.

The details:

• Music Business Worldwide reports that each company would have an equal stake in the joint venture.

• It’s likely to be called Fanomenon, though business and operational details are yet to be finalized.

• The aim is to launch a large music festival in South Korea in 2027, featuring artists from each agency.

• It would then expand into a global touring event from May 2028.

Star-studded:

• HYBE is home to acts such as BTS, SEVENTEEN, Tomorrow X Together and ENHYPEN.

• SM represents TVXQ, Super Junior, Girls’ Generation, SHINee, EXO, NCT and aespa.

• YG acts include BIGBANG, 2NE1 and Blackpink.

• JYP is behind 2PM, TWICE, Stray Kids and ITZY.

Backstory:

• The concept was floated in October 2025 by JYP Entertainment Founder J.Y. Park, who also serves as Co-Chair of the Presidential Committee on Popular Culture Exchange.

What they said:

• JYP Entertainment to Maeil Business Newspaper (as reported by Music Business Worldwide): “It is true that we are discussing a public-private cooperation model with the government’s Presidential Committee on Popular Culture Exchange to promote the global expansion of the K-culture industry.”