Digital Marketing Platform Laylo Ramps Up UK/EU Expansion

US digital marketing platform Laylo has stepped up its UK and European expansion with the appointment of London-based executive Taz Sharp as Director of Artists & Events, EMEA.

The role:

• Sharp will lead Laylo’s growth across the region.

• She will work with artist managers, promoters, festivals and label teams to capture first-party fan data and reward engaged fans.

• The exec brings more than 15 years’ experience working across music, technology, artist development and brand marketing.

• She comes from AI-powered Discord platform Levellr, where she built the company’s music vertical and worked with artists like Fred Again.., Bring Me The Horizon, Oasis, Gorillaz and more.

About Laylo:

• The platform helps artists and event organizers build direct relationships with fans across ticketing, merchandise, pre-sales and music releases, as per Music Week.

• Originally built for SMS drop campaigns, Laylo has expanded into a broader marketing platform with fan segmentation, anti-bot technology, and integrations across social, streaming, e-commerce and ticketing platforms.

• Artists such as Zara Larsson, Noah Kahan and Muna have used Laylo to launch verified artist pre-sales via its RealFan technology, which utilizes unique codes to give genuine fans exclusive ticket access, and two-factor authentication to safeguard against bots and brokers.

What they said:

• Alec Ellin, Co-Founder & CEO of Laylo: “Taz brings deep experience across artists, fan engagement, and live events at a pivotal moment for the industry. As more artists and event teams prioritize direct audience relationships and verified fan experiences, expanding across the UK and Europe is a huge priority for us.”