Barbara Frum & Michelle Martinez Join WME’s Contemporary Music Department

WME has added agents Barbara Frum and Michelle Martinez to its contemporary music department, as per Pollstar.

Backstories:

• Frum previously worked in international touring at Outer/Most Agency, with a roster that included Rhiannon Giddens, Hermanos Gutiérrez, oskar med k and more.

• Prior she founded her own independent agency and artist management company, Sharing Spaces.

• Frum will be based in WME’s Beverly Hills office, and will focus on international touring, booking electronic, pop and rock acts across Canada.

• Martinez previously served at Creative Artists Agency, working with clients like Lance Bass, Coi Leray, Key Glock, Natalie Jane and more.

• Based in New York, at WME she will work with a diverse roster of established and rising talent, such as Jai’Len Josey, Soulidified, and Oliver Malcolm.

What they said:

• Kirk Sommer, WME’s Global Head of Contemporary Music and Touring: “We’re excited for Barbara and Michelle to join the team and to see the value they create for our clients. Their cross-disciplinary approach, combining backgrounds in creative touring and non-traditional strategy, will serve our clients well.”