AXS Appoints Peter Quinlan as MD for Europe

As AXS expands across Europe, the AEG ticketing subsidiary has made two key leadership appointments in newly created roles.

New leaders:

• Peter Quinlan has been named Managing Director, Europe.

• Hanna Rouch joins as VP, Marketing, Europe.

Quinlan:

• The exec will be based in London and will report to Blaine Legere, President, International.

• He will lead AXS’s European operation, unifying and advancing the company’s regional strategy with a focus on growth, alignment and operational excellence.

• He brings 18 years of experience in senior roles at Live Nation Entertainment in marketing, sponsorship and ticketing across global markets.

• Most recently he spent four years in a Global Executive role at Ticketmaster.

Rouch:

• Also based in London, Rouch will oversee AXS’s European marketing, working closely with Quinlan to strengthen the AXS brand and drive marketing excellence, growth and innovation across all European territories.

• She joins from Gumtree/Ebay, where she spearheaded a purpose and brand lead reposition of the platform.

• She has also held leadership roles within Motors.co.uk and Bauer Media.

What they said:

• Peter Quinlan: “AXS has built a reputation as one of the most artist- and fan-friendly companies in the industry. There’s tremendous opportunity for growth – especially in Europe, where promoters, venues, and artists are looking for innovative, transparent partners, with technology that can scale and deliver. I’m excited to help lead that charge.”

• Hannah Rouch: “I’m thrilled and energized to take on this role at a time of significant growth for AXS across Europe. Our focus will be on strengthening our brand and reach across Europe and building out marketing as a growth engine for the business – accelerating our ability to deliver for our clients and enhancing our efforts to ‘hold the hand of the fan’ from show discovery to live event.”