Atlantic Music Group Launches Strategic Partnership With Kakao Entertainment to Develop K-pop IP

Atlantic Music Group (AMG) has joined forces with South Korean media giant Kakao Entertainment to develop global K-pop talent. The partnership combines Kakao’s experience in the genre with AMG’s label operations to identify and support artists from the earliest points in their careers.

How it works:

• The two entities will work on every step of the artist development and promotion process.

• Together they will host song camps, curate collaborations, and launch marketing campaigns through social media, TV, radio, and fan experiences.

• Kakao offers music IP planning and production, distribution, and artist management as part of its services.

• The goal is to "create synergies across every aspect of K-pop artists’ global activities.”

What they said:

• Elliot Grainge, Chairman and CEO of AMG: “Kakao Entertainment has built an incredible track record of developing artists and connecting them with passionate audiences. By combining Kakao's deep expertise in K-pop with Atlantic Music Group’s global reach and artist development capabilities, we have an exciting opportunity to build careers that resonate with fans all over the world.”

• Kakao Co-CEO Joseph Chang: "This partnership holds a special meaning because it brings together two companies – a leading entertainment company in Korea and a major music powerhouse in the US – with complementary strengths and a shared ambition to unlock new opportunities for K-pop artists and IP on a global scale. By combining our expertise, networks, and market insights in K-pop, we aim to create new pathways for Korean artists to reach broader audiences and build lasting success in the global music market. We see this as an important step in our broader efforts to strengthen K-pop's global presence and deepen collaboration with industry partners around the world."