Carson Oberg, Jon Cohen and Anthony Holland
Atlantic Music Group and Fader Label Begin New “Multi-Level Partnership”
The two labels will also work on a 50/50 joint venture for signing new artists
Atlantic Music Group, the global Warner Music Group subsidiary, and Fader Label, the longstanding American indie label, have entered into a new “multi-level partnership.”
The levels:
The two entities will work on a “50/50” joint venture for signing and developing artists.
Atlantic will distribute and support Fader’s roster.
Fader’s distributor, Fader Distribution, will expand its services.
What they said:
Elliot Grainge, Chairman and CEO of Atlantic Music Group: “Fader Label has established itself as an artist-forward home to a thoughtfully curated roster of creatives. Through the years, it has solidified itself as a reputable tastemaker with a proven track record for artist development. This partnership is important to Atlantic Music Group as we have a shared spirit – identifying and nurturing artists who are intentional in their craft that will continue to shape music in new and exciting ways.”
Jon Cohen, CEO and Co-Founder of Fader Label: “We are excited to join the Atlantic Music Group family. They are fearless in a business that needs more leaders brave enough to break the rules. Above all, they put the artists first and show endless commitment to artist development, and that is what The Fader is built on.”
👋 Disclosures & Transparency Block
This article was written with information sourced from Music Business Worldwide.
We covered it because Atlantic is a major music company.
