Arson Theory Appoints Bryce Lucien as SVP of A&R, Distribution & Publishing

Arson Theory, a full-service distributor, publisher, and rights management company in the heavy music sphere, has brought on Bryce Lucien as Senior Vice President of A&R for Distribution & Publishing.

Lucien’s experience:

• Lucien is currently an artist manager at Unchained Management, Music, and Media.

• He represents PeelingFlesh, Angelmaker, and UnityTX.

• Prior to joining Arson Theory, he was Head of A&R at Blood Blast, the heavy metal distribution arm of the digital music company, Believe.

• While there, he developed the careers of Brand Of Sacrifice, Paleface Swiss, Angelmaker, and Butcher Babies.

What they said:

• Lucien: “From the moment I connected with Cameron and the Arson Theory team, I was impressed by their vision, rapid growth, and hands-on approach with artists. It’s rare to see a company so deeply committed to building culture and empowering heavy music, and I’m thrilled to be joining such an exciting team at this stage of their journey.”

• Cameron Almasi, Founder, Arson Theory: “I’m beyond excited to welcome Bryce to our team. Every hire we make at this stage of Arson Theory’s growth is crucial to the momentum we’re building, and from day one, it was clear that Bryce and I shared the same vision for how artists in our genresphere should be supported. We both believe in creating a culture where artists are serviced with care, respect, and the right forward-thinking infrastructure. Bryce is a pillar addition to the Arson family, and together we’ll continue to push forward our mission of empowering artists and advancing heavy music culture.”