Superfan Strategy

Superfan Strategy

Superfan Strategy

Related News

Related News

Related News

Marketing & Brand

Feb 19, 2026

1 min read

UMG Partners with Direct-To-Fan Platform EVEN

The agreement compounds the label’s strategic focus on monetizing superfans

UMG Partners with Direct-To-Fan Platform EVEN

The agreement compounds the label’s strategic focus on monetizing superfans

Marketing & Brand

Feb 19, 2026

Marketing & Brand

Feb 19, 2026

1 min read

UMG Partners with Direct-To-Fan Platform EVEN

The agreement compounds the label’s strategic focus on monetizing superfans

Deals & Signings

Jan 30, 2026

1 min read

Universal Music Acquires Equity Interest in Stationhead

The label will also use the superfan platform’s technology

Universal Music Acquires Equity Interest in Stationhead

The label will also use the superfan platform’s technology

Deals & Signings

Jan 30, 2026

Deals & Signings

Jan 30, 2026

1 min read

Universal Music Acquires Equity Interest in Stationhead

The label will also use the superfan platform’s technology

Careers & People

Jan 14, 2026

1 min read

Hannah Poferl Appointed UMG’s Chief Data Officer

The exec was most recently with ‘The New York Times’

Hannah Poferl Appointed UMG’s Chief Data Officer

The exec was most recently with ‘The New York Times’

Careers & People

Jan 14, 2026

Careers & People

Jan 14, 2026

1 min read

Hannah Poferl Appointed UMG’s Chief Data Officer

The exec was most recently with ‘The New York Times’

Tech & Innovation

Jan 8, 2026

16 min read

Sir Lucian Grainge on AI: “UMG will not stand by and watch irresponsible business models take hold”

The CEO of Universal Music Group shared strong words on the major label’s stance on AI in his annual New Year memo to staff

Sir Lucian Grainge on AI: “UMG will not stand by and watch irresponsible business models take hold”

The CEO of Universal Music Group shared strong words on the major label’s stance on AI in his annual New Year memo to staff

Tech & Innovation

Jan 8, 2026

Tech & Innovation

Jan 8, 2026

16 min read

Sir Lucian Grainge on AI: “UMG will not stand by and watch irresponsible business models take hold”

The CEO of Universal Music Group shared strong words on the major label’s stance on AI in his annual New Year memo to staff