The Super Bowl Performance Impact refers to the significant boost in an artist's career following their performance at the Super Bowl Halftime Show. This prestigious platform offers unparalleled exposure to a massive global audience, often exceeding 100 million viewers¹. Artists typically experience a substantial increase in music streams, record sales, and concert ticket sales post-performance². For instance, Rihanna's music streams surged by 600% after her 2023 Super Bowl LVII performance³.