Riviera Maya, Mexico, has established itself as a prominent destination in the music industry, primarily known for hosting large-scale music festivals. Historically, it was home to the Riviera Maya Jazz Festival, recognized as one of the top free-entry jazz festivals globally, attracting over 60,000 attendees annually³. The region also hosts various other music events, including rock festivals and electronic music gatherings, particularly in areas like Tulum, often dubbed the "Little Ibiza" of the Riviera Maya. Recently, the Riviera Maya Jazz Festival has been revamped into the Mexican Caribbean Music Festival¹.