Re-recording strategy is a legal and business approach where artists re-record their previously released songs to gain ownership of new master recordings¹. This strategy allows artists to reclaim control over their music when they don't own the original masters, creating new versions they fully own². The approach gained prominence through Taylor Swift's high-profile re-recording campaign, demonstrating how artists can devalue unwanted master ownership while building new revenue streams³. It represents a shift in industry power dynamics, giving artists more leverage in negotiations⁴.