Puntilla is a music company founded in 2011 in Havana, Cuba, initially as a music video production company. It later expanded its operations to the United States, establishing itself in Miami with a focus on the Latin music scene. Puntilla operates as a YouTube Music Multi-Channel Network (MCN) and offers a range of services including a record label, distribution, marketing agency, and an editorial division. Claudio Pairot is the founder and CEO.