Punta Cana is a resort town located in the easternmost region of the Dominican Republic. While not a primary music market itself, it benefits from the Dominican Republic's strong musical heritage. The Dominican Republic has successfully positioned genres such as bachata, merengue, and dembow on an international stage¹. The country's music market revenue is projected to reach US$381.36k in 2025². Merengue, the national music and dance, is particularly popular³.