Platform Vertical Integration

Platform vertical integration in the music industry refers to a strategy where a single company controls multiple stages of the music supply chain, from creation and production to distribution and consumption. This can involve owning record labels, recording studios, distribution channels, and even streaming platforms. The goal is often to increase efficiency, reduce costs, and gain greater control over the entire process¹.

Sources

Platform Vertical Integration

Platform vertical integration in the music industry refers to a strategy where a single company controls multiple stages of the music supply chain, from creation and production to distribution and consumption. This can involve owning record labels, recording studios, distribution channels, and even streaming platforms. The goal is often to increase efficiency, reduce costs, and gain greater control over the entire process¹.

Sources

Platform Vertical Integration

Platform vertical integration in the music industry refers to a strategy where a single company controls multiple stages of the music supply chain, from creation and production to distribution and consumption. This can involve owning record labels, recording studios, distribution channels, and even streaming platforms. The goal is often to increase efficiency, reduce costs, and gain greater control over the entire process¹.

Sources