Novi Sad, Serbia, plays a significant role in the music industry, particularly within the Balkan region. The city has gained international recognition as a cultural hub, notably being designated the European Youth Capital in 2019 and the European Capital of Culture in 2022¹. In 2023, Novi Sad was also named a UNESCO Creative City of Media Arts². The city is home to the Exit Festival, one of the largest music festivals in Southeast Europe, attracting hundreds of thousands of visitors and performers annually³. This festival has significantly boosted Novi Sad's profile on the global music scene. Beyond festivals, Novi Sad fosters a vibrant local music scene with numerous venues and a growing number of artists across various genres. The city's focus on creative industries and its support for startups in the IT and creative sectors further contribute to its evolving role in the music industry.