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UMG has Launched Its Own Creator Marketing App

The app is called House of Carmen, and it pays influencers to post about UMG artists on TikTok and Instagram

Tech & Innovation

Oct 7, 2025

Tech & Innovation

Oct 7, 2025

1 min read

UMG has Launched Its Own Creator Marketing App

The app is called House of Carmen, and it pays influencers to post about UMG artists on TikTok and Instagram

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