Hip-Hop Talent Representation Growth refers to the music industry's increasing focus on signing, developing, and marketing hip-hop artists. This trend includes the expansion of specialized agency divisions¹ and a greater emphasis on leveraging artists' influence beyond music into branding and cultural trends.² The economic impact of hip-hop is substantial, with the genre's U.S. market value estimated at nearly $16 billion.³ This growth signifies a strategic shift to capitalize on hip-hop's dominant cultural and commercial presence.