The growth of the Mexican live music market is a significant trend within the global music industry, characterized by increasing revenue and audience engagement. This expansion is fueled by a rise in disposable income among younger demographics and a post-pandemic surge in international touring¹. Mexico's overall music market has seen substantial growth, with recorded music revenue increasing by 15.6%², contributing to its position as a top 10 global music market. Concert revenues in Mexico were approximately $225 million in 2019, with projections indicating continued growth³.