Artist agency consolidation refers to the trend of larger talent agencies acquiring smaller ones, or merging with equals, leading to fewer, more powerful agencies in the music industry. This can impact artist representation, negotiation power, and the diversity of talent that gets promoted. While potentially offering greater resources and global reach for artists, concerns exist about reduced competition and focus on mainstream acts. The trend is driven by desires for market share, diversified revenue, and stronger positions in licensing and rights management.¹