The GRAMMYs
2026
Dec 1st, 2025
Album Of The Year
Album Of The Year
Nomination
SWAG (Justin Bieber) is nominated for The GRAMMYs 2026 Album Of The Year
SWAG (Justin Bieber) is nominated for The GRAMMYs 2026 Album Of The Year
SWAG (Justin Bieber) is nominated for The GRAMMYs 2026 Album Of The Year
Justin Bieber's seventh studio album, SWAG, was surprise-released, marking his first project since March 2021 and first without former manager Scooter Braun by his side.
Commercial success
Debuted at No. 2 on the Billboard 200 with 163K equivalent units (9K more than his previous album).
16 of the album's 21 tracks landed on the Billboard Hot 100 chart.
The album cleared 1B streams on Spotify, the same for each of his seven albums.
Cultural impact
SWAG accumulated four nominations for Bieber with Bieber nabbing performance nods for both 'Daisies' & 'Yukon.'
Promoted the release with billboards bearing the word 'SWAG' in Reykjavík and other cities worldwide.
Producer Dijon earned two GRAMMY nominations, including Producer of the Year (Non-Classical), for his work on the album.
Critical response
Rolling Stone's Rob Sheffield stated that "the musical energy and imagination here is Bieber at his most confident." Read full review
Pitchfork noted that "for most of its 50-plus-minute runtime, Bieber appears, finally, entirely unencumbered." Read full review
Slant Magazine noted "a few gems in this swag bag, including 'Butterflies'—with its infectious blend of shimmery guitars, reverb-doused vocals, and shuffling drum loops." Read full review
Justin Bieber's seventh studio album, SWAG, was surprise-released, marking his first project since March 2021 and first without former manager Scooter Braun by his side.
Commercial success
Debuted at No. 2 on the Billboard 200 with 163K equivalent units (9K more than his previous album).
16 of the album's 21 tracks landed on the Billboard Hot 100 chart.
The album cleared 1B streams on Spotify, the same for each of his seven albums.
Cultural impact
SWAG accumulated four nominations for Bieber with Bieber nabbing performance nods for both 'Daisies' & 'Yukon.'
Promoted the release with billboards bearing the word 'SWAG' in Reykjavík and other cities worldwide.
Producer Dijon earned two GRAMMY nominations, including Producer of the Year (Non-Classical), for his work on the album.
Critical response
Rolling Stone's Rob Sheffield stated that "the musical energy and imagination here is Bieber at his most confident." Read full review
Pitchfork noted that "for most of its 50-plus-minute runtime, Bieber appears, finally, entirely unencumbered." Read full review
Slant Magazine noted "a few gems in this swag bag, including 'Butterflies'—with its infectious blend of shimmery guitars, reverb-doused vocals, and shuffling drum loops." Read full review
Justin Bieber's seventh studio album, SWAG, was surprise-released, marking his first project since March 2021 and first without former manager Scooter Braun by his side.
Commercial success
Debuted at No. 2 on the Billboard 200 with 163K equivalent units (9K more than his previous album).
16 of the album's 21 tracks landed on the Billboard Hot 100 chart.
The album cleared 1B streams on Spotify, the same for each of his seven albums.
Cultural impact
SWAG accumulated four nominations for Bieber with Bieber nabbing performance nods for both 'Daisies' & 'Yukon.'
Promoted the release with billboards bearing the word 'SWAG' in Reykjavík and other cities worldwide.
Producer Dijon earned two GRAMMY nominations, including Producer of the Year (Non-Classical), for his work on the album.
Critical response
Rolling Stone's Rob Sheffield stated that "the musical energy and imagination here is Bieber at his most confident." Read full review
Pitchfork noted that "for most of its 50-plus-minute runtime, Bieber appears, finally, entirely unencumbered." Read full review
Slant Magazine noted "a few gems in this swag bag, including 'Butterflies'—with its infectious blend of shimmery guitars, reverb-doused vocals, and shuffling drum loops." Read full review
