Warner Music Group Expands ADA Operations Across EMEA

Warner Music Group (WMG) is expanding its independent distribution and label services division, ADA, across Europe, the Middle East, and Africa (EMEA). Howard Corner takes up the newly created role of Head of ADA, EMEA, effective immediately.

Leadership role:

• Corner will be responsible for expanding ADA’s regional capabilities, recruiting top executive talent, and establishing an EMEA-wide A&R and commercial structure.

• In addition to the EMEA role, he will retain his current position as Managing Director of ADA UK.

• Based in London, Corner reports to Simon Robson, President, Recorded Music, EMEA, WMG.

Strategic move:

• WMG says the move is designed to “supercharge ADA’s regional operations, integrate advanced tech solutions, and unify its fast-growing regional footprint.”

• As part of the move, WMG will officially align its regional distributors in Africa and the Middle East – Africori and Qanawat Music – under the ADA banner, rebranding them as ADA x Africori, and ADA x Qanawat Music.

• ADA will also fully integrate the proprietary technology of B2B music platform Revelator – which specializes in digital distribution, rights management, royalty accounting, and real-time analytics – which WMG acquired earlier this year.

What they said:

• Howard Corner: “The EMEA landscape is teeming with brilliant independent talent and entrepreneurial labels looking for a partner that can scale their vision globally without sacrificing local agility. I’m incredibly excited to step into this regional role and work alongside our exceptional territory heads to elevate ADA’s offering. By integrating Revelator's game-changing technology and officially welcoming ADA x Africori and ADA x Qanawat Music into the family, we’re creating an unmatched, tech-driven partner for the independent community.”