Warner Music Central Europe Launches Warner Records Germany

Warner Music Central Europe has announced the official launch of Warner Records Germany (WRG).

The mission:

• Warner Music says the label will bridge “the uncompromising excellence of its legendary US heritage with the raw, cultural heart of the German market.”

• WRG’s roster includes Udo Lindenberg, Provinz, Yasola and LINA.

Leadership:

• Operating out of Berlin, the label will be led by industry executive Lea Londa as Director.

• She will report to Jean-Sebastien Permal, SVP of A&R for Central Europe and EMEA.

Backstory:

• Londa has been with WM Central Europe for more than a decade, rising from media manager to Marketing Director and spearheading campaigns for artists such as Coldplay, Ed Sheeran, Enya, and Linkin Park.

• Domestically she orchestrated the campaign behind Udo Lindenberg and Apache 207’s “Komet,” the longest running No. 1 German single in history.

What they said:

• Jean-Sebastien Permal: “Launching Warner Records Germany is a defining step in our growth, and Lea was the clear choice to lead it. She has spent her career earning the trust of artists, and she brings a sharp point of view about what a modern frontline label should give them. Under her leadership from Berlin, Warner Records Germany will become a genuine home for artists at every stage of their careers.”

• Lea Lorna: “I am grateful to both Niels [Walboomers, President, WM Central Europe] and Seb for their trust in my vision to lead this new chapter. I am excited to shape this future with the artists I have worked closely with for years, and to welcome new talent into a true musical home. Together with the team, we will build a creative culture that makes Warner Records Germany a successful force in the market.”