UNIFIED Music Group Continues Its Expansion Into Indian Market

Australian headquartered multi-service music company UNIFIED Music Group has formed a joint venture with Indian booking and talent coordination agency 7Entertainment and Indian artist management firm STARtist.

The details:

• As per Music Ally, the JV will straddle the worlds of touring, artist management and recorded music, “with a vision to bring India’s music to the world, and the world’s music to India.”

• The partnership will be formally announced at the All About Music conference in Mumbai next week.

Indian expansion:

• The JV continues UNIFIED’s expansion into the Indian music market.

• Earlier this year the company partnered with Mantra Roots to expand the global reach of spiritual and conscious music.

• Other steps include promoting ISHAN at The Hills Festival in Meghalaya and his opening spot for Bryan Adams in Kolkata, and debuting his track on Big FM (340M+ listeners).

• In partnership with Mantra Roots, UNIFIED brought Maithili Thakur and Radhika Das to Australia in 2024.

• Last March they toured Jahnavi Harrison in Australia.

• India is the world’s second-largest streaming market after the US.

What they said:

• Sidhartha Todi, Head at STARtist: “We’re as committed to amplifying Indian voices globally as we are to helping international artists navigate India in a culturally relevant and sustainable way.”

• Jaddan Comerford, Founder UNIFIED: “Sid and I have been working together on various tours over the last 12 months, and it’s clear that our businesses are stronger together.”