UMG Appoints Kayla Schmandt Vice President, Digital Strategy, AMEA

Universal Music Group (UMG) has appointed Kayla Schmandt Vice President, Digital Strategy, Africa, Middle East, and Asia.

The role:

• As per Music Business Worldwide (MBW), Schmandt’s remit is to “help build, shape and implement UMG’s AMEA digital and commercial strategy, including the areas of e-Commerce and CRM.”

• She will report to Adam Granite, CEO of UMG AMEA, and will be based out of UMG’s London office.

Background:

• Schmandt was previously VP Commercial Affairs, where she “assessed market trends, identified potential new revenue streams, and analyzed untapped venture opportunities.”

What they said:

• Kayla Schmandt: “The cultural richness and creative energy of our markets is driving new growth opportunities for artists and fans alike – and it’s a real privilege to support that evolution through digital innovation.”