Kayla Schmandt (Photo Cedit: Carsten Windhorst)
UMG Appoints Kayla Schmandt Vice President, Digital Strategy, AMEA
Move signals strategic push into digital commerce in emerging markets
Universal Music Group (UMG) has appointed Kayla Schmandt Vice President, Digital Strategy, Africa, Middle East, and Asia.
The role:
As per Music Business Worldwide (MBW), Schmandt’s remit is to “help build, shape and implement UMG’s AMEA digital and commercial strategy, including the areas of e-Commerce and CRM.”
She will report to Adam Granite, CEO of UMG AMEA, and will be based out of UMG’s London office.
Background:
Schmandt was previously VP Commercial Affairs, where she “assessed market trends, identified potential new revenue streams, and analyzed untapped venture opportunities.”
What they said:
Kayla Schmandt: “The cultural richness and creative energy of our markets is driving new growth opportunities for artists and fans alike – and it’s a real privilege to support that evolution through digital innovation.”
Universal Music Group (UMG) has appointed Kayla Schmandt Vice President, Digital Strategy, Africa, Middle East, and Asia.
The role:
As per Music Business Worldwide (MBW), Schmandt’s remit is to “help build, shape and implement UMG’s AMEA digital and commercial strategy, including the areas of e-Commerce and CRM.”
She will report to Adam Granite, CEO of UMG AMEA, and will be based out of UMG’s London office.
Background:
Schmandt was previously VP Commercial Affairs, where she “assessed market trends, identified potential new revenue streams, and analyzed untapped venture opportunities.”
What they said:
Kayla Schmandt: “The cultural richness and creative energy of our markets is driving new growth opportunities for artists and fans alike – and it’s a real privilege to support that evolution through digital innovation.”
Universal Music Group (UMG) has appointed Kayla Schmandt Vice President, Digital Strategy, Africa, Middle East, and Asia.
The role:
As per Music Business Worldwide (MBW), Schmandt’s remit is to “help build, shape and implement UMG’s AMEA digital and commercial strategy, including the areas of e-Commerce and CRM.”
She will report to Adam Granite, CEO of UMG AMEA, and will be based out of UMG’s London office.
Background:
Schmandt was previously VP Commercial Affairs, where she “assessed market trends, identified potential new revenue streams, and analyzed untapped venture opportunities.”
What they said:
Kayla Schmandt: “The cultural richness and creative energy of our markets is driving new growth opportunities for artists and fans alike – and it’s a real privilege to support that evolution through digital innovation.”
Kayla Schmandt
Adam Granite
Universal Music Group (UMG)
Executive Moves
Executive Leadership Changes
Major Labels Expanding Into Asia
Western Labels Expanding Into Asian Markets
African Music Market Development
MENA Music Market Entry Strategy
Regional Office Expansion
Executive Appointments
Major Labels
Regional Expansion
United Kingdom
London, GB
👋 Disclosures & Transparency Block
- This story was written with information sourced from Music Business Worldwide.
- We covered it because it’s a significant staff appointment at a major record label.
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