UM SEA Signs Thai Pop Star Jeff Satur Ahead of 2027 World Tour

Universal Music Group Southeast Asia (UM SEA) has announced the signing of Jeff Satur, a Thai artist who has surpassed 2 billion streams. With the support of the largest music company in the world, Satur will release a new album and embark on a world tour in 2027.

The details:

• The upcoming release will be Satur’s second studio album, due mid 2027.

• Satur’s world tour will begin in late 2027 and extend into 2028.

• The run will start with a solo stadium show in Bangkok, the Thai capital.

• UM SEA will support Satur in creative direction, marketing, publicity, and collaborations.

Background:

• Prior to this, Satur was signed to Wayfer Records, a subsidiary of Warner Music Thailand.

• Satur performed around the world for his 2025 Red Giant Tour, hitting Singapore, Indonesia, the Philippines, Japan, Hong Kong, Taiwan, Brazil, Chile, and Mexico.

What they said:

• Adam Granite, CEO of Universal Music Group for Africa, the Middle East and Asia: “Jeff Satur is an exceptional artist whose creativity and international appeal reflect the enormous potential of Thai music today. This partnership reinforces our commitment to investing in high-potential Thai artists and helping them reach audiences around the world. We are delighted to welcome him to the UMG family and look forward to working with him to achieve even greater success on the world stage.”

• Satur: “At this point in my career, it was important for me to find a partner that truly understands my vision, one that can help me bring my ideas to life without losing what makes them mine. I’m excited for Saturn to meet the Universe and begin the next chapter of creating without borders, because at its heart, music has always been my universal language.”