Sulinna Ong
Sulinna Ong Joins U2’s Team at Full Stop Management
This shift sees Ong leave her leadership position at Spotify
Sulinna Ong, former Global Head of Editorial & Curation, Music at Spotify, is now a Management Partner for the legendary rock band U2. She is stepping into the newly created role to lead the band’s management with Irving and Jeffrey Azoff via their company, Full Stop Management.
Background:
Before Spotify, Ong worked at Sony Music, Live Nation, and Deezer.
For the latter, she was Global Vice President of Artist Marketing.
U2 have been with Full Stop since 2022.
Following the release of two EPs so far in 2026 (Days of Ash and Easter Lily), the band is expected to release their first album since 2017 later this year.
What they said:
U2 members Bono, The Edge, Adam Clayton, and Larry Mullen Jr., in a joint statement: “What’s struck us about Sulinna is the flair, finesse, and clarity she brings to both the art and the audience. She understands what we’ve built and where we want to take it. We’re delighted to have her as a Management Partner alongside Irving and Jeffrey.”
Irving Azoff: “The band made the right call. Sulinna is one of the best executives in music, with a career built on judgment, taste, and an instinct for where culture is now and where it’s going. Jeffrey and I are proud to have her alongside us.”
Ong: “My years at Spotify have been a significant part of my career, and I leave the team there with enormous respect for what we have built. U2 are one of the most important bands in the world, artistically and culturally, and have used their platform with purpose across every chapter of their career."
👋 Disclosures & Transparency Block
This article was written with information sourced from Music Business Worldwide.
We covered it because U2 is a major act.
