Spotify Introduces ‘AI Persona’ Badge to Mark Fully AI Artists on the Platform
Uploaders can self-designate the label, but Spotify will also add the label to profiles
Spotify has introduced another element of AI transparency on the platform in the form of a new label: AI Persona. This label will be added to profiles that represent artists fully generated by AI.
How it works for uploaders:
Uploaders can manually add the label to profiles if it represents an AI-generated character rather than a human artist.
Spotify will also add the label to profiles that appear to represent an AI-generated artist even if the uploader doesn’t self-disclose.
Spotify will initially scrutinize profiles that have a certain-sized audience.
Spotify has opened the opportunity for uploaders to add the designation. It will begin adding the label mid-September.
Uploaders will be able to appeal decisions made by Spotify.
How it works for listeners:
By default, any profiles with the AI Persona badge will not be included in editorial or algorithmic recommendations.
However, if users follow a profile with the AI Persona badge, that artist can be included in recommendations.
Users can tap the AI Persona badge to see if the profile willingly admitted to being AI-generated or if Spotify had to designate it.
Users will be able to report accounts to Spotify that they believe are AI-generated.
What they said:
Spotify: “Although there’s a broad spectrum in how artists use AI as a creative tool, the question of whether a profile represents an actual human is one where Spotify can help make a clear determination. This badge is about the artist’s public identity, not about how the music was made.”
👋 Disclosures & Transparency Block
This article was written from a press release provided by Spotify.
We covered it because of the ongoing conversation around AI in music.
