Secretly Distribution Inks Global Deals With Naya Beat and Nature Sounds

Secretly Distribution has announced worldwide distribution deals with independent labels Naya Beat and Nature Sounds.

The music:

• Los Angeles’ Naya Beat was founded in 2019 by Filip Nikolic (Turbotito) and Raghav Mani (Ragz), and translates from Hindi as “new beat.”

• The label is focused on uncovering dance and electronic music from South Asia and the diaspora.

• Brooklyn’s Nature Sounds was founded by Devin Horwitz in 2003, and is rooted in hip-hop and the musical culture that surrounds it.

The partnership:

• Secretly Distribution will handle physical and digital music distribution, digital and retail marketing, and technological support for each label’s releases.

• The labels join a distributed roster that includes Secretly affiliates Dead Oceans, drink sum wtr, Ghostly International, Jagjaguwar, Merge Records, and more.

What they said:

• Josh Madell, Director of Artist & Label Strategy at Secretly Distribution: “Being able to support diverse labels like these is why we show up every day. For more than two decades Devin and Nature Sounds have been a key player in the underground hip-hop scene, and their catalog is stacked with records we love. And Naya Beat is one of those labels with such a unique perspective and vision, in just a few years they have turned us on to so much incredible music and history. We are thrilled to be a part of the next chapter of these creative independent labels!"