SeatGeek Appoints Matt Herman as Chief Marketing Officer

Ticketing platform SeatGeek has announced Matt Herman as its new Chief Marketing Officer.

The role:

• Herman will oversee SeatGeek’s marketing organization, guiding brand strategy, growth marketing, and communications.

Backstory:

• Herman was previously with e-commerce company Wayfair, where he led Search, Recommendations and Marketing Technology across the company’s $12 billion platform.

• He has deep experience at the intersection of marketing, data science and technology.

• He helped scale Wayfair from $1 billion to more than $12 billion in revenue, leading large cross-functional organizations focused on personalization, search, and customer experience.

Other appointments:

• SeatGeek has also announced Sarah Kettler as Executive Vice President of Marketing and Communications.

• She will oversee all aspects of brand, customer marketing, and communications.

• She will report to Herman.

What they said:

• Jack Groetzinger, CEO and Co-Founder of SeatGeek: “Matt’s experience sits right where modern marketing is headed – at the crossroads of personalization and data-driven growth. As AI changes how fans discover and connect with live events, Matt’s going to help us make SeatGeek even more personal, more intuitive, and more fan-first.”