Ticketing platform SeatGeek has announced Matt Herman as its new Chief Marketing Officer.
The role:
Herman will oversee SeatGeek’s marketing organization, guiding brand strategy, growth marketing, and communications.
Backstory:
Herman was previously with e-commerce company Wayfair, where he led Search, Recommendations and Marketing Technology across the company’s $12 billion platform.
He has deep experience at the intersection of marketing, data science and technology.
He helped scale Wayfair from $1 billion to more than $12 billion in revenue, leading large cross-functional organizations focused on personalization, search, and customer experience.
Other appointments:
SeatGeek has also announced Sarah Kettler as Executive Vice President of Marketing and Communications.
She will oversee all aspects of brand, customer marketing, and communications.
She will report to Herman.
What they said:
Jack Groetzinger, CEO and Co-Founder of SeatGeek: “Matt’s experience sits right where modern marketing is headed – at the crossroads of personalization and data-driven growth. As AI changes how fans discover and connect with live events, Matt’s going to help us make SeatGeek even more personal, more intuitive, and more fan-first.”
