Sara Williams Has Been Promoted to Head of Music Marketing at WME

William Morris Endeavor (WME) has promoted Sara Williams to Head of Music Marketing. Williams will remain in Nashville and report to Kirk Sommer, Global Head of Music for WME.

The details:

• Williams will oversee a team of more than 20 people.

• She will lead campaigns involving marketing, ticketing, partnerships, branding, and media.

• Levi Jackson, who previously held the role, is now VP, Music, of WME’s Brand Strategy team.

Background:

• Williams joined WME’s music marketing team in 2019.

• She has worked with Luke Combs, Duran Duran, Zach Bryan, Puscifer, Kane Brown, Jason Isbell and the 400 Unit, Coheed and Cambria, Weezer, and more.

What they said:

• Sommer: “Since joining WME, Sara has been an inspiring and trusted presence, built terrific relationships across the agency, and brought fresh thinking to our artists’ touring business. She is a natural fit to run our music marketing group, and we’re excited to continue growing this offering under her leadership.”

• Williams: "I'm incredibly grateful for the opportunity to take on this role and expand on the exceptional foundation our world-class marketing team has built across the globe. With a roster as unparalleled as WME's, this is an exciting time to grow our department and elevate the strategic work our team does to connect our clients with their fans.”