Sacred Bones Records Partners with All Flowers Group

Revered indie label Sacred Bones Records has joined forces with Secretly Group affiliate All Flowers Group (AFG), bringing it into the same family as Ghostly International (Tycho, Dua Saleh) and drink sum wtr (aja monet, Annahstasia).

The details:

• This is the first addition to AFG since it formed in 2022 as an extension of Secretly, which is also home to Secretly Group (Dead Oceans, Jagjaguwar, Saddest Factory Records, Secretly Canadian), Numero Group, Secretly Distribution and Secretly Publishing.

• The collaboration will extend across streaming, vinyl, publishing and more.

• The Brooklyn founded Secret Bones Records has previously championed artists such as Amen Dunes, Boris, Blanck Mass, Jenny Hval, David Lynch and more.

The structure:

• Sacred Bones Founder Caleb Braaten joins an executive leadership team that includes:

• Ghostly International Founder and CEO Sam Valenti IV (Co-Founder and Chief Creative Officer, All Flowers Group)

• Nigil Mack (Co-Founder, A&R and CEO, drink sum wtr)

• Alexandra Berenson (Senior Director of A&R, All Flowers Group)

• Kate Ebeling (North American Marketing Director, All Flowers Group)

• Chris Swanson (Co-Founder and President of A&R, Secretly)

• Kraegan Graves (VP of Operations, Americas, Secretly)

• Chloé van Bergen (VP of Operations, Europe, Secretly)

• And a fast-growing group of managers and directors who have been working through the "same soil, water, and sun" approach that has fostered the collective success of Secretly Group for decades.

• The core Sacred Bones team remains firmly in place, with Label Manager Irene Lydon overseeing day-to-day operations and Art Director Mercy Correll continuing to guide the label’s visual identity alongside other staff.

What they said:

• Sam Valenti IV: “Sacred Bones is one of the great labels of the modern era, and one that artists and fans love equally. It's an honor to be able to work with Caleb Braaten and the team.”

• Caleb Braaten: “I'm incredibly humbled to be invited to work with such forward thinking people. I'm confident this collaboration will raise Sacred Bones’ output to the highest possible level.”