Music Data Service Luminate Introduces Proprietary AI Tracking Technology

Luminate, the company that measures music sales and streams to determine the Billboard charts, has introduced its own AI identification technology. Information on which songs are AI-generated will be found in its new CONNECT platform.

Why it matters:

• With Luminate's data collection deciding which songs go #1 on Billboard, this new feature will allow the wider industry to see how well AI-generated music is performing.

How it works:

• Luminate is combining its own AI identification technology with the labeling processes of other major DSPs such as Spotify and Apple Music to create the clearest picture possible of what music is being made with AI.

• Luminate is also working directly with AI music companies to help build transparency about when their service is used on a particular song.

• The press release doesn't list specific AI music companies.

• Artists and labels can dispute incorrect tags in the CONNECT platform.

What they said:

• Luminate CEO Rob Jonas: “The rapid growth of AI-generated music has outpaced the industry’s ability to consistently identify it and measure its impact. Greater visibility is critical to understanding broader trends, assessing the risk of fraud, and making informed decisions. Luminate has always been the entertainment business’s source of truth, and tracking AI-generated music with the same rigor we apply to every other category is core to our mission. This is a starting point. No single organization can address this challenge alone; the industry needs a collaborative approach to more accurately understand, track, and measure AI-generated music. We invite DSPs and AI music companies that share this view to join us in advancing it together.”