Live Nation to Invest in Creator Nation, A Company Focused on Acquiring Creator Management Firms

Live Nation has announced it is bankrolling Creator Nation, a company that invests in creator management firms. Creator Nation’s first acquisitions will be revealed “in the coming months.”

Why it matters:

• Live Nation investing in the content creation market demonstrates the power creators hold to influence the wider music industry.

The details:

• Scott Fisher and Alexis Fisher are Co-Founders of Creator Nation.

• Scott Fisher founded Select Management Group, which has a roster of over 500 content creators and was acquired by Propogate Content in 2025.

• Alexis Fisher founded Timeline Management, another content creator firm.

• Details of Live Nation’s investment were not shared.

• Creator Nation will focus on creators operating in the content, commerce, brand partnerships, and live experience spaces.

What they said:

• Scott Fisher: “Creators have proven they can build enormous audiences, but the infrastructure around them has not always kept pace. We’re building Creator Nation to give creators and the teams supporting them the resources to turn that influence into businesses designed to last.”

• Alexis Fisher: “Bringing creator-led shows to the stage showed us how a strong relationship with fans can open the door to entirely new opportunities. Creator Nation gives us a platform to do that for many more creators, across every part of their business.”