Live Nation Partners With Argentine Promoter Dale Play Live

Live Nation has made another major investment in Latin America by partnering with Argentine entertainment company Dale Play. The agreement includes Live Nation acquiring a majority stake in Dale Play’s live events arm, Dale Play Live.

How it works:

• Live Nation will continue working with DF Entertainment in the region as well to expand the market for Spanish-language music.

• Live Nation has had a majority stake in DF Entertainment since 2018.

• Dale Play Founder and CEO Federico Lauria will continue overseeing creative and strategic direction.

What they said:

• Michael Rapino, President and CEO of Live Nation Entertainment: “Buenos Aires is the second largest music market in South America and a priority for Live Nation. The addition of Dale Play complements our existing partnership with DF Entertainment and strengthens our commitment to Argentina and the growth of Spanish-language music in the region and throughout the world.”

• Lauria: “Dale Play was founded with the vision of supporting artists and building a platform that empowers them to grow locally and globally. Being partners with Live Nation represents a tremendous opportunity to continue expanding artists from Argentina and Latin America to the world.”